Play Tog Shop


GOTL visitors recognized the Play Tog Shop for its painting of Mickey Mouse on the side. The shop sold a lot of licensed Mickey Mouse merchandise and Walt Disney never bothered L’Hommedieu.


The Play Tog Shop as it appeared in its final days, 2004. Carl Feather collection.

Loril H’Lommedieu operated a fishing boat in Ashtabula prior to getting into the retail business at Geneva-on-the-Lake. Carl Feather collection.

Owned by Loril L’Hommedieu (1908-2004), The Play Tog Shop was a mirror image of another shop of the same name in Fort Lauderdale, also owned by Loril and his wife, Pauline (Tvaska).

The concept was to stock items that vacationers would need, with a special emphasis on clothing (tog) for “play” and novelty items. He took over the Wrights Department Store to create his business in the late 1930s.

He also worked as a fisherman and built and operated Billow Beach in Saybrook Township.


Also see Wrights Department Store page.